Carla Jauregui is a funding and development worker by profession. Her specialist area is in raising large scale funding from governments in the range of £1million+ and in building capacity in fundraising skills of country directors and programme staff based in the countries where the projects take place to enable their programmes to become self-sufficient. Carla has experience of Government funders from the UK, USA and the European Union. Carla began working for the Better Cotton Initiative in 2019. The aim is to match the 20 million euro secured from retailers and brands towards with funding from public and other philanthropic sources to build the capacity of small holder farmers to farm and produce better cotton. The aim of the Better Cotton Initiative is to reach 5 million farmers in key cotton producing countries and have Better Cotton account for 30% of global production.