George Serafeim is the Jakurski Family Associate Professor of Business Administration at Harvard Business School. He has taught courses in the MBA, executive education and doctoral programs, and is currently teaching the elective course “Reimagining Capitalism: Business and Big Problems” in the MBA curriculum. He has presented his research in over 60 countries around the world and is one of the most popular business authors, according to rankings of the Social Science Research Network. Professor Serafeim’s research focuses on measuring, driving and communicating corporate performance and social impact. He collaborates with organizations that aim to create both economic and social value.
Why reimagine strategy?
We are living in an age where change is the name of the game. With that comes a disciplined management approach that inspires people and provides them with the tools to be productive and innovate. Generating profits through impact requires a new mindset and new tools.